Trailer Analysis

•It is mentioned at the end of the trailer that the film is available to view in Imax theatres, this attracts certain types of audience as well as letting them know that is a good enough film to be shown there.
•Use of narrative is used well in this trailer to attract an audience as it shows what appears to be Bond dying, this leaves the audience in suspense however It then lets them know he returns making them want to see the film to find out how that is possible.
•Iconic elements of the Bond genre entices audiences to watch the film,  such as showing the viewer the weapon that he got given, the action sequences and the Bond girl.
•Even though the famous actors of the film arent in fact mentioned they are shown thoughout the trailer with the aim that the audiences recognise them and come to watch the film for that reason as well as others yet they did not have to mention who they were as they were that well known.
•The editing is very fast paced, this emphasises the fact that it is a Bond film as the action is shown in short clips all bundled into one.




•Iconography used of the Men in Black franchise such as the gadgets used to erase peoples memory this is used in clips from the film as well as on the Columbia pictures statue, this is to draw in fans of the franchise’s previous films.
•Mentions that you can see it in Imax theatres, this, like Bond is used to show that it is a good quality film as it is being shown in these types of theatres.
•The use of the Columbia Pictures logo is to inform the watcher that the film is of good quality as it is produced by such a well known production company.
•There is also a part of the trailers that shows a link to social networking, this is the # sign, the is encouraging people to tweet about the trailer and the film to hopefully create a hype around it release and to “trend” on twitter.
•Like the Bond trailer there is no reference to the stars who are in this film yet they are shown throughout the trailer, this is because the franchise is so well known the stars do not even need to be mentioned to attract an audience.




•Accolades are shown at the beginning of the trailer, saying how  it won the best foreign language film at the Golden Globes, and was an original pick at certain film festivals.  This attracts a more sophisticated audience who use these accolades to decide what films to watch.
•The trailer also begins to attract an audience through the narrative, although the trailer is a little vague what is exactly going on it is clear that the film is of the drama genre and contains sophisticated films such as death and war.
•There is also a flash of the website address to attract audiences throughout the world and aiming to get them talking about the film in a hope that the hype will spread across the internet as it is such a big part of everybody's life nowadays.



•Accolades are the main part of this films attraction to audiences, it is mentioned in this trailer, these are used to attract audiences as any accolades that it has won are a way of informing the public that is a good quality film that may have sophisticated story lines, therefore. it attracts these types of viewers.
•The narrative is another way that this film trailer is trying to attract to audiences as it is in fact a sci-fi film however the clips that are shown give the impression that it has elements of drama. This begins to attract a different audience who are interested in dramas rather than science fiction.

Case Studies.

AS film studies - Case Studies from 12ahone12