Skyfall's Success

Skyfall - British Production

Skyfall was incredibly successful at box office, it took more than £100 million in the UK, succeeding not only the rest of the Bond franchise but also every other film in British box office history. There are many considerable reasons behind this, including:

• Director Sam Mendes is a British oscar winner for American Beauty, attracting a newer, more accolade driven audience.
• Singer of song of the same name Adele, a famous British star across the globe, won Bonds first Oscar in 47 years for Best Original Song.
• Spin off film - Happy and Glorious - was featured in the opening ceremony for the London Olympics 2012,  showing the Queen in her first on screen role.
• Uses and Gratification theory highly shown in all Bond films, including this one, in terms of Escapism.
• Successful advertising campaign including tie-ins with both Heineken and Coca-Cola Zero even if there was disgust from certain Bond fans insisting he would not be seen dead with such drinks.
• Oscar winning screenwriter for Hugo, John Logan.
• Shown in Imax theaters, adding to the experience for certain cinema goers.
• Use of social networking sites as a form of advertising.

Here is a screenshot of the films website, showing many of the reasons behind its success.