Friday, 27 December 2013

Film Case Studies - American Blockbusters

After Earth - Failure
Budget: $130.
Box Office:
US box office $60m.
Foreign box office: $183m.
Total box office: $243m.

Director: M. Night Shyamalan
M. Night Shyamalan was highly acclaimed for the success of his 1999 film The Sixth Sense, however this success has not followed him much since, with other flops such as Lady in The Water and The Happening the failure of blockbuster After Earth lead to it being his least grossing film since his debut in 98.

Stars: Will Smith and Jayden Smith
Although it was once said by Jonothan Ross during his stint on “Film 2010” Will Smith was the most reliable and bankable star in Hollywood, times have since changed with the failure of After Earth showcasing this. He was co producer and idea generator for this film along with his son Jayden, who was also expected to go onto much bigger things since his success in the remake of the The Karate Kid. Smith’s decision to follow 2008′s Seven Pounds with a prolonged absence from movie-making — returning to movies with last summer’s Men in Black 3 may have resulted in this.

Release Date: 31st may 2013
Released during the blockbuster period in preparation for the summer this film also had to compete with both The Fast and Furious sequel (#6) and the third in the Hangover franchise.

Reviews:
After Earth resulted in poor reviews across the board from both critics and audiences, with critics on rotten tomatoes giving it an average rating of just 3.8/10 and only 38% of audiences “liking” it.



The Hunger Games - Catching Fire (success)

Released just over a month ago the sequel to last years infamous The Hunger Games, Catching Fire is already the second highest grossing film of the year, closely behind Iron Man 3.

Director: Francis Lawrence (famous for I Am Legend)
A different director to the origianl Hunger Games, however this did not seem to have much of an effect of the box office figures.

Box Office
US Box office: $380 million
Foreign Box office: $394 million
Total: $771 million

The success of this film could be due to a multiple number of reasons.

Franchise: thriving off the success of the first film, this new release already has a fan base willing to watch no matter on other factors. Although this fan base would probably visit the cinema to see this film no matter on the reviews, the critics seemed to enjoy this just as much as the audience.

Reviews: with even the critics praising this blockbuster there is no surprise of the success of this film, especailly in comparison to After Earth and its reviews.

Famous Books: Due to the films concept and basis being from the also famous book franchise of the same names there was an even further extended fan base for these films.

Star: Starring Jennifer Lawrence the trilogy of The Hunger Games, this new oscar award winner has become one of the most famous female stars in the world since the release of the first film. She is now become a household name and ever popular with the age bracket associated with this film which can only have encouraged the success of this film further.

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